THE COMPANY
Donato Colleluori’s entrepreneurial vision and extensive experience in the industry gave rise to the Xera Group, a company firmly established in the global IT landscape. The choice of the name “Xera” underscores the concept of the “X-era,” signifying the dawn of a completely new era that has revolutionized the entire IT sector.
The Xera Group consists of two business units: Xera Innovation, which focuses on cybersecurity, network infrastructure, and telecommunications, and X.O.C. (
), a highly skilled operations center dedicated to monitoring and managing customers’ network infrastructure.
Xera Distribution operates in the B2B sector and specializes in ITAD (Information Technology Asset Disposition) and remarketing services. In short, it manages the replacement of end-of-life IT equipment on behalf of multinational corporations. The equipment collected undergoes a rigorous process: inventory, certified data erasure, disassembly, and disposal of non-reusable devices, following the recovery of raw materials. Refurbishable equipment undergoes cleaning, repair, and replacement of certain components. Through various sales channels, such as corporate e-commerce and marketplaces, it is then reintroduced into the international market, offering top-quality functional and aesthetic performance. Within the company, a Cash&Carry is now also available—the first in Italy dedicated to green technology. Recently, the Weeko brand was introduced, which, in addition to certifying refurbished products, embodies the company’s true philosophy. With its Agenda 2025, Weeko is committed to environmental protection and social and technological inclusion, concretely addressing the Sustainable Development Goals of the UN 2030 Agenda.
SOCIAL COMMITMENT
During the charity trip to Sri Lanka in February 2024, Xera donated a laptop to the school in Ambewela.
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